"A small hardware placed at the location will ensure that 100 metres around the area becomes the bluetooth hotspot, where people get an alert about promotional offers in the surrounding retail environment. The applications could be audio or video images, which can be downloaded and shown at the counter to avail of the discounts claimed by the message," says Gautam Jayaraman, head of sales at Value First.
According to a CLSA Asia Pacific Markets report, the e-learning market is projected to grow to around Rs 1,100 crore (Rs 11 billion) by 2012 from 145 crore (Rs 1.45 billion) currently. Besides, online modules cost one-tenth that of a regular course. The worldwide market for online tutoring is estimated to be in the region of Rs 46,800 crore (Rs 486 billion). India now earns around Rs 60 crore per year from online tutoring or 10 per cent of the total market share.
The Certificate Programme in Business Administration offered by the Institutes of Management has not found favour with information technology companies.
While some have announced setting up of a PE club for aspiring entrepreneurs, others plan courses, special lectures and seminars to create awareness about the booming sector. Students of the Post Graduate Programme for Executives at Indian Institute of Management, Ahmedabad, will go through a course on PE in their last term between December and February.
In a unique initiative, students from IIM-Ahmedabad will work with Communist Party of India - Marxist politburo member Sitaram Yechury and help in planning for the Member of Parliament Local Area Development Scheme this year. They will be involved in the National Rural Employment Guarantee Scheme and Sarva Shiksha Abhiyan. Provisions of the Right to Information Act will be analysed. Students will assess funds spent by the constituency and create a monitoring system.
It's a blessing in disguise, of sorts. Indian companies, which had to face a huge attrition problem over the last few years, can finally breathe easy. HR analysts said the economic slowdown is expected to reduce the attrition rates across industries, at least for the next two quarters.
With around 50 students interested in being members, the club will be a forum for students interested in all aspects of private equity and venture capital. As part of formalising the club, the students are holding the first intra-institute event called the 'Zen of Investing', where the club plans to invite alumni working in the area of private equity, besides involving the faculty and students for the activity.
After supplying Micro Electrical Mechanical System-based (MEMS-based) Inertial Navigation System to the Navy and the Airforce, Whirlybird Electronics, the co-incubated company of Indian Institute Management, Ahmedabad (IIM-A), is looking for markets in the automation and automobile industry.
Spencer's Retail, the Rs 800-crore retail arm of the RPG Group, will expand its range of fashion merchandise with the launch of private labels as well as foreign apparel brands, in an attempt to revamp its image as a fashion-centric brand instead of just a food retail chain.
Two ex-IIT Kharagpur students have decided to come out of their comfortable professional zones to create a venture called 'Demazi', which would enable SMEs to create their own IT solution online at a minimal cost. SMEs owners can log on to the website and key in the requirments they need from the software.
Institutes are encouraging students to work hands-on with the underprivileged of society.
Nothing seems to dampen the spirit of Gujarat's textile industry when it comes to investments. Inspite of the issues arising due to rising input costs, the state government is expecting to witness MoUs worth Rs 10,000 crore (Rs 100 billion) in textile sector at the Vibrant Gujarat Global Investor's Summit 2009. During the summit, the state government will be luring several textile machinery manufacturers from overseas to set up base in the state.
Shah Rukh Khan, the owner of Kolkata Knight Riders, is more popular in Kolkata than the KKR captain Sourav Ganguly, revealed the Reebok showrooms in Kolkata as well as the shops selling spurious KKR merchandise in the New Market area in central Kolkata.
With revenue generation on mind, Shah Rukh Khan's Kolkata Knight Riders is regularly adding several new features to its official Web site, in an attempt to push advertising revenues as well as offer variety and interactivity to the KKR fans. The move is also expected to make cricket more fun for the fans with the launch of several 'cricketainment'-related activities for all age groups.
Although Red Chillies Entertainment, owners of Kolkata Knight Riders team, has already earned Rs 12 crore from ticket sales of its home matches at Eden Gardens so far, its expenses have shot up drastically due to the new tax structures and security fee it has to shell out.
The Indian Premier League's overwhelming response in terms of ratings has seen a lot of cine-goers in Kolkata stay away from movie theatres and opt for the three-hour Kolkata Knight Riders cricket matches at home or in the stadium.
With the Indian Institutes of Management (IIMs) hiking their fees, many general category students will have to approach banks for educational loans. Most will also have to furnish collateral to get that all-important loan.IIM-Ahmedabad, for instance, has almost trebled its fees to Rs 4 lakh to Rs 11.5 lakh. IIM-Kolkata has hiked it from Rs 5 lakh to Rs 7.5 lakh. Others like IIM Bangalore and IIM Lucknow have hiked it from Rs 5 lakh to Rs 8 lakh and Rs 4 lakh to Rs 5 lakh.
About eight million users are estimated to be sending and receiving e-cards per month in India, and companies like 123Greetings and Webdunia are now attempting to increase their user base by making e-greetings available on mobiles too. Currently, only musical tunes can be sent with 123Greetings. It is also planning to introduce video-greetings for MMS-enabled mobile handsets. It is also talking to various community portals for offering newer applications.
Eastern India sends the least number of scholars, North leads.
MarketHero.in is one of the first financial market gaming portals. A free-to-use financial and stock-broking game, built on Web 2.0 standards, it has recorded close to 500 registered users in one month. The participants can manage a virtual gaming portfolio of Rs 1 million and trade equity stocks, mutual funds and commodities, which are backed by real prices from the exchanges. It will be extended to multiple platforms such as mobile and other networks -- Facebook and Orkut.
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